
Discovery to Conversion: Conversational Commerce, Agentic Commerce, and What Indian Brands Must Understand Now
Conversational Commerce in India is already a familiar idea — WhatsApp bots, chatbot checkouts, messaging-led sales. What is emerging now is categorically different. Agentic Commerce is not a chat layer on top of existing e-commerce. It is e-commerce — where AI agents discover, decide, and transact on behalf of users, without them visiting a single website. This post explains the distinction, why India's infrastructure makes it possible faster than anywhere else, and what it means for brands competing in an era where the customer's AI agent is the new buyer.